Email Marketing

Emails are hands down the most effective and robust medium for lead generation.

At Centric Media, we know how to turn an email into a deal-making, brand-pushing marketing tool that really, really works. We deliver email strategy, email campaign management, and email audits that pack tangible results – trumping social media and other marketing channels.

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The cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing

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Email marketing consistently outperforms all other forms of digital marketing in terms of ROI, with marketers reporting an impressive 3,800% ROI in email marketing campaigns.

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Email is not dead. In fact, 44% of users check their emails to find special deals from the brands they love.

When you know the formula like we do, you achieve results like we do.

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Lead generation & opt-in forms

If your opt-in form is the hook, your lead magnet is the sinker. If those two things add value to your potential customer, you should have one for life. Using both elements (and some other slick tricks), we create campaigns that incentivise soon-to-be customers to sign up to your database so you can put products in front of those who matter. 

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A/B Testing

By testing multiple versions of an email on a small segment of your subscriber base first, we ensure the best-performing version goes out every time. We’re meticulous. We test each element one at a time, analysing to see what works and what doesn’t. Then, we segment your audience for maximum engagement.

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PERSONALISE

We create a customised message for each segment based on what their needs are. We personalise each email from top to bottom to make customers feel like we’re on a first name basis, and that what we’re sending really is meant for them. 

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CONTENT WRITING

You won’t get personality-less, corporate, or clinical copy from us. Nope. We know that people respond to people, which is why we only mess with words that entertain, evoke, inform and convert.

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responsive designs

Not only do we make sure they sound pretty, but that they look even prettier. We’re talking straight up beautiful design and perfect functionality whether your customers view them on a mobile, tablet, or desktop device.

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Analytics, reporting & ongoing improvement

By keeping an eagle eye on your stats, we’re able to monitor what works best, so we can continuously improve your ROI.

OUR PHILOSOPHY

We take a client-first and results-focused approach to email marketing.

Yes, emails are the best way to generate leads… but we aren’t the only ones to know that. If you have an inbox, you know there are innumerable marketing mailers vying for your attention at any given moment. Using insights gleaned through thousands upon thousands of successful mailer campaigns, we know how to give your business the best chance of being the lucky one whose email gets opened.

How do we do this? We gain an unparalleled understanding of your audience: we’ll deeply consider your competition and then create a custom email marketing strategy that drives results.

Whether you’re a manufacturing company or a local restaurant, we will show you how to use email marketing to stay top-of-mind all the time. Leave the promotional emails, monthly newsletters, and special blasts that keep customers interested and engaged with our expert team. We do the building, developing, launching, and managing of your custom email marketing strategy so you can focus on the things that need you most.

Let's bring your project to life.