Social media is a great way to connect with your customers and share content that will help grow your business. But if you’re not prepared, it can also be a waste of time and money. To make sure social media is working for you, there are several key questions you need to ask yourself before creating your next profile:
Does this social media platform support your business?
Before you create a social media profile, you should make sure that the platform you choose is right for your business. You should also understand the rules of that platform and how they might affect your business. Additionally, it’s important to know who your audience is and what kind of resources are available to them on this particular channel.
Let’s take a look at some of these considerations in more detail:
Does this social media platform support my brand?
There are many different types of social media platforms out there—some are best suited for B2B companies while others work well for B2C companies or even nonprofits. Before committing yourself to a channel, make sure that its content management tools fit into the way that you want to present yourself online (i.e., does it have an ad manager or analytics dashboard you can use regularly?).
Make sure you understand who your audience is.
Understand who your audience is, and make sure that you understand their age range, interests, education level, income level, location and gender. If you don’t know any of these things about your potential users then how can you create something that they will resonate with?
For example: if you were selling a product to a millenial man who has an interest in rugby then you would focus on creating content that relates to rugby (like articles or videos). If you wanted to target younger people then maybe posting trending tiktoks would be more effective.
What tools will you use to create content?
To create content:
- You’ll want to use a tool to write your posts. If you’re ready for something new, try Copy.ai or Quillbot. If you like something familiar, stay with Word and Excel.
- Social media scheduling tools like Buffer or HootSuite will help you post in a timely manner and can help to schedule posts in advance.
To monitor comments:
- Investing in a social media listening and monitoring tool like Hootsuite, Sprout Social or BuzzSumo to name a few, are a great option if you are prioritising engaging and responding to comments on your social media platforms (which you should be doing).
How will you manage and schedule your content?
- What tool will you use to manage and schedule your content?
- Are you going to hand-pick the times when you post, or are you going to create a calendar of posts and have the tool publish them for you?
- Will the tool be able to monitor new comments on all platforms so that if a comment comes in on Facebook, for example, it also shows up as a notification in Hootsuite/Buffer.
Set goals and track your progress.
Before you start on your next social media profile, it’s important to determine what your goals are. Be ambitious but realistic: if your competitors have 1,000 followers and you’re at 100, don’t compare yourself and feel like a failure. Instead, consider how much effort you’ve put into building up those 100 followers—and what that means for the future.
If you want to improve in any area of fitness (or life), think about where things are now and where they could be in three or six months’ time.
Social media can be a great tool for business growth if you plan ahead before creating a new account. Social Media can help you to connect with your audience and create a community of like-minded people. It is important to know who you are trying to reach with each social media channel, so that you can tailor the content accordingly.
We hope this article was useful for you before choosing your next social media profile. Feel free to reach out to chat about your digital media needs.