Aligner Consulting.

The Client

The Aligner Global Community (powered by Aligner Consulting) is the world’s first global aligner therapy community app built for dentists, by dentists. We designed their visual identity, manage their booming social media presence, run paid advertising campaigns and assist with campaign planning & lead generation tactics.

Services

Client Brief.

The Aligner Global Community (AGC) needed a visual identity that wowed while giving a sense of trust and authority within the dental community.

Once branding was complete, they then asked us to translate that branding into a social media presence that would attract general dentists to join their platform – and fast (cue paid advertising). They also needed sleek, insightful, professionally designed lead-magnets such as ebooks to convert their audience (spoiler alert) – it worked!

The Strategy.

We created a visual identity that lands their narrative consistently and authentically through each brand experience, visually positioning AGC as the go-to for all aligner therapy knowledge & training. The result? Slick, professional and straight-to-business design that delivers the community offering directly and clearly, from Instagram to Facebook Ads.

We also created and continue to manage their marketing strategy across social media and paid advertising. We plan and develop weekly social media schedules ensuring posting at optimal times to provide the consistency consumers (and algorithms) crave.

The Result.

Think: double tap-worthy design collateral, boosting budget implementation and management, analytics tracking and reporting – everything the Aligner Global Community needs to grow their following in leaps and bounds year on year. With 16,000+ followers on instagram and an online platform/app community of 4,000+ AGC is geared towards achieving their vision of empowering every General Dentist globally with the knowledge, insight and support they need to maximise their potential.