The Client

Picup provides their clients with intelligent tech-enabled logistics solutions through a scalable crowd-sourced network of drivers. We created and continue to successfully roll out impactful strategies for their social media, paid advertising and content projects.


Client Brief.

Picup needed a fool-proof, fast-acting digital marketing strategy. We’re talking paid advertising on social media with the objective of lead generation and driver app downloads, and a consistent social media presence that adds value to customers and drivers alike.

The Strategy.

We turned Picup’s social media presence into bit-sized iterations of their website – consistently informative posts (planned a month ahead) that get prospective clients the information they need to get off the fence.

We created, and continue to manage, a paid advertising strategy on social media that works to get Picup into the palms of those who need them most. Think: boosting budget implementation and management, analytics tracking and reporting.

The Result.

As a trusted digital partner since Picup’s inception in 2015 we’ve worked hand in hand towards rapid growth and client acquisition. We’ve assisted Picup in their journey of onboarding 4,000+ drivers within their crowd-sourced driver network and continue to engage their audience across their social media channels.