The Client

upnup is the first fintech platform in Africa that enables users to microinvest, accumulate cash, and save automatically in bitcoin. upnup is a revolutionary brand that is championing micro-investing for South Africans, and they have entrusted us with the design and development of their website as well as with managing their social media accounts, email marketing, paid advertising, and more.


Client Brief.

upnup is a startup company in the finance and fintech industry that needed overall social media and email marketing direction, as well as other digital marketing assistance. They also need to work with a company that understands the growing pains of small businesses, which is exactly what we at Centric could offer.

The Strategy.

Being a start-up in a highly contentious space, we produce content that is not only educational and highlights the brand’s value proposition, but also pieces that ensure the end-users are aware of exactly what upnup is. Think: double tap-worthy design collateral, boosting budget implementation and management, and analytics tracking and reporting that shows we know exactly what we’re doing.

The Result.

Establishing an empowering brand through the use of all things digital media. Additionally, a month’s worth of content sorted at a time to ensure that we are communicating with consumers (and satisfying the algorithms) at optimal times and delivering the consistency they crave. In just 5 months we have helped grow upnup’s Facebook page to 1,870 likes and counting by using paid ads.