Paid media that’s
built to perform.
We help you reach the right people at the right moment, with campaigns built around intent, data and a clear conversion goal. No wasted spend. No vague results.
From Google Ads
to Meta and beyond.
From Google Ads and Shopping to Meta, LinkedIn, TikTok and beyond, we combine smart strategy, accurate tracking, creative testing and ongoing optimisation to make every campaign work harder.
Discover Our Performance Marketing Services
Paid Search & Shopping
Paid search & shopping.
We help your business show up when people are already searching for what you offer.
From keyword strategy and campaign structure to ad copy, bidding, Shopping feeds and optimisation, we build Google Ads campaigns that capture demand and turn intent into action.
Paid Social
Paid social.
We help your brand reach the right people before they start searching.
Across Meta, LinkedIn, TikTok and Pinterest, we create paid social campaigns that support awareness, lead generation, traffic and sales. That means clear objectives, targeted audiences, strong creative and ongoing testing to move people from interest to action.
Not sure where to start? Chat with our team.
Whether you’re launching a new product, rethinking your brand strategy, or just need a fresh perspective, our digital marketing team is here to help. No pressure, no jargon, just clear guidance tailored to your goals. Let’s talk and figure out the best next step for your business.
Remarketing, Tracking & Conversion Support
Tracking & conversion.
Good performance does not stop at the ad.
We look at the full journey, from first click to final conversion, to identify where leads are dropping off and where performance can improve. From remarketing strategy and conversion tracking to landing page recommendations, we help make sure your campaigns are properly measured and built to convert.
Our Approach
How we approach paid media.
No guesswork, no wasted spend. Just a clear process built around what actually drives results.
Strategy & Audit
We review your current performance, tracking, audiences, creative and conversion journey to understand what is working and where the biggest opportunities sit.
Build & Launch
We structure campaigns around the right platforms, objectives, audiences and messaging, with tracking in place from day one.
Optimise & Improve
We refine targeting, bids, budgets, creative and conversion pathways to improve lead quality, reduce wasted spend and increase efficiency over time.
Report & Scale
We turn campaign data into clear monthly insights, showing what is working, what needs attention and where there is room to scale.
Client Needs
What clients typically need help with.
Not enough leads. Rising costs. Poor tracking. Weak landing pages. Low-quality enquiries. Wasted spend.
If that sounds familiar, we’ll help you find the bottlenecks and build a strategy around what actually drives better business outcomes.
Performance Marketing FAQs
Frequently asked questions.
We have answered some of the most common questions we get from clients. If you do not see your question here, feel free to reach out. We are always happy to talk things through.
How do you decide where to spend our ad budget?
We look at where your audience is in the buying journey and which platforms give us the best chance of reaching them with intent. That means analysing your goals, competition, existing data and conversion setup before we recommend a single channel. Budget follows strategy, not the other way around.
Do you recommend a specific platform or do you work across all of them?
We recommend based on what your business actually needs. Google Ads suits businesses capturing existing demand, while Meta, LinkedIn and TikTok are better for reaching people before they start searching. Most clients benefit from a mix, but we will not push platforms just to inflate scope.
What happens before a campaign goes live?
We audit your existing setup, review your conversion journey, define your audience and build a campaign structure around clear objectives. Tracking is verified and landing pages are reviewed before anything launches. We do not go live until the foundation is solid.
How do you approach targeting?
Targeting starts with understanding your actual customer, not just demographic assumptions. We build audiences based on intent signals, behaviour and where people are in the decision-making process, then refine those audiences as real performance data comes in.
Can you work with an existing strategy or do you start from scratch?
Both. If you have campaigns running, we audit what is there and build on what is working. If you are starting fresh, we develop the strategy from the ground up. Either way, we make sure there is a clear rationale behind every decision before spend begins.
How long does it take to see results from paid media?
Paid search can generate leads within days of going live. But the first 60 to 90 days are where real optimisation happens, that is when we have enough data to refine targeting, bids and creative. We set honest expectations upfront and show you what each phase should look like.
What does a realistic return on ad spend look like?
It varies by industry, competition and how well the full funnel is set up. We do not promise specific ROAS figures before we understand your business, but we benchmark against industry standards and set targets based on what the data supports, not what sounds impressive.
How do you define success for a campaign?
We define it with you before anything goes live. That might be cost per lead, cost per acquisition, total conversion volume or revenue generated. Vanity metrics like impressions and clicks only matter when they connect to an outcome your business actually cares about.
What if results are slower than expected?
We flag it early rather than waiting for the monthly report. Slower than expected results usually point to something specific, audience targeting, creative fatigue, a landing page issue or a tracking problem. We identify the cause and address it directly.
Do results improve over time?
Yes, consistently. Campaigns get smarter as more conversion data flows in, audiences become more refined and creative testing identifies what actually resonates. The first 90 days build the foundation, and performance typically compounds from there.
How do you know if a campaign is actually working?
We measure what moves your business, not just what looks good in a dashboard. That means tracking real conversions, form fills, calls, purchases, and tying spend directly to outcomes. If something is not converting, we find where the journey is breaking and fix it.
What metrics do you actually focus on?
It depends on the campaign objective, but the ones that matter most are cost per lead, cost per acquisition, conversion rate and ROAS. Click-through rates and impression share are useful context, but they are not the headline numbers we report against.
How do you handle underperforming campaigns?
We review performance weekly and act on what the data is telling us. That might mean pausing underperforming ad groups, testing new creative, adjusting bids or revisiting the audience strategy. We do not wait for the monthly report to make changes.
Do you track the quality of leads, not just the volume?
Yes. Volume without quality is just wasted spend. Where possible we work with clients to feed lead quality signals back into campaign optimisation, so we are not just driving more enquiries but better ones.
How do you handle attribution across multiple channels?
We set up tracking that gives a clear picture of how each channel contributes to conversions, not just who gets the last click. Understanding the full path helps us allocate budget more intelligently across campaigns.
Do you only run the ads or do you look at the full picture?
We look at the full funnel. That includes your landing pages, tracking setup, audience strategy and creative. Running great ads into a broken conversion journey is just expensive traffic. We flag and address the gaps that sit between the click and the outcome.
How do you structure a new campaign from the ground up?
We start with strategy and audience definition, then build the campaign architecture around clear objectives. Creative is developed with the platform and audience in mind, tracking is set up before launch and we build in a testing phase from day one rather than treating it as an afterthought.
How involved will we need to be once campaigns are running?
As involved as you want to be. Some clients prefer a monthly check-in while others want to be across the detail. We adapt to how you like to work. What we do ask for is timely feedback on creative and access to any sales or lead quality data that helps us optimise.
How do you approach creative testing?
We run structured tests across headlines, visuals and calls to action rather than guessing what will work. Each test has a clear hypothesis and we let data determine the winner before scaling. Creative is refreshed proactively so campaigns do not stagnate.
What does ongoing optimisation actually look like week to week?
We review performance data, adjust bids and budgets, monitor audience signals and assess creative performance. If something shifts, a cost spike, a drop in conversion rate, a platform algorithm change, we investigate and respond quickly rather than waiting for the next scheduled review.
What makes working with Centric Media different?
We are a small team that takes on fewer clients so we can do the work properly. You will always know who is on your account, what is being done and why. No account managers reading from reports they did not write, just direct access to the people actually running your campaigns.
Do you specialise in performance marketing or is it one of many services?
Performance marketing is one of several services we offer, which works in your favour. Because we also handle SEO, social media management, content creation, design, web development and pretty much everything else you would need from a digital agency, your paid campaigns are never running in isolation from the rest of your marketing. Everything is built to work together and support the same business goals.
How transparent are you about what is and is not working?
Completely. If a campaign is underdelivering, you will hear about it from us before you notice it yourself. We would rather have an honest conversation about what needs to change than protect a relationship by softening the numbers.
Who actually works on our account?
The same people you meet during onboarding are the people managing your campaigns. We do not have a senior team for pitching and a junior team for delivery. Your account gets consistent attention from experienced practitioners throughout.
What happens if we want to pause or stop?
We work on rolling monthly agreements after an initial period, so you are never locked in against your will. If you need to pause, scale back or move in a different direction, we handle that conversation professionally. All accounts and data remain yours regardless.
Have more questions?
Clicks are easy.
Results take strategy.
Tell us about your business and what you’re trying to achieve. Our team will review your details and come back to you with a clear picture of where the opportunities are and how we can help.
Recent client content
Real work, real results.
A snapshot of recent campaigns, content, and creative delivered for brands across wellness, retail, finance, and lifestyle and more.
Arka Wellness
Retail Capital
Vertigenius
PrO Pre-Owned
Zapper
Refreshi
Picup
Clicks are easy.
Results take strategy.
Tell us about your business and what you’re trying to achieve. Our team will review your details and come back to you with a clear picture of where the opportunities are and how we can help.
What we do
Your in-house, outsourced marketing department.
When you work with us, we take your vision on as our own and pour energy into understanding who you are as a business and as a collective of individuals working towards a common goal.Â
Featured work.
Looking for more?
View more case studies or contact to learn more about the work we've done.
Need paid media
that actually performs?
Let’s build a performance marketing strategy focused on measurable growth.